Thursday, December 9, 2021
Tags Brand design

Tag: Brand design

Significance of packaging & brand design in today’s times

Unlike in the past, packaging is not just to wrap a product, today it holds the importance and status equal to that of the...

Principles of Great Packaging Design.(PART 2: Design for Manufacturability (DFM).

With packaging design, WYSINAWYG! Ask any serious brand manager and she will tell you how time and time again, printed packaging fails to stay true...

Principles of Great Packaging Design.(PART 1: Design for Visibility.)

“Jo dikhta hai woh bikta hai” (What is visible, sells) goes the popular adage. Packaging design’s primary job is to make the product ‘seen”...

From “Me-Too” To “ME”: The Opportunity for Private Labels to become Brands

With the coming of age of modern retail including specifically, online retail, consumer access to and exposure to product choices has exploded. Growing affluence...

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