Join the WOOB Community TODAY!
Register Now!
Friday, November 27, 2020

Safety concerns, ease of online buying to keep Mumbai shoppers away from stores in festive season

E-commerce platforms have said that they have already reached pre-COVID levels in terms of the number of orders.

Concerns about safety amidst the Covid-19 pandemic along with better pricing and ease of return and refund on buying online may keep a majority of shoppers in the financial capital away from physical stores, markets and malls in the festive season, as per a survey by online platform LocalCircles. About 42% of consumers in Mumbai are expected to use e-commerce portals and mobile apps as their primary shopping channel, according to the survey carried out over the last 30 days.

Besides, as many as 72% of e-commerce shoppers said they will consider buying festive items online from small businesses, artisans, weavers, among others, if they are listed, LocalCircles said in a release. LocalCircles said its findings are based on the responses received from 10,462 consumers in Mumbai. The survey was part of a pan-India exercise, specifically from 50 top cities.

Overall, more than 3-lakh responses were received from consumers from over 330 districts, it said. “In the Mumbai Survey, 10,462 responses were received from the residents in the city. People were asked what the primary channel for their festive season shopping this year will be. In response, 42% said e-commerce sites and apps, while 29% said they will call local retail stores and get things home delivered. Only 16% said they will physically visit malls, markets, and local retailers for the festive shopping,” LocalCircles said. 

Responding to a question on the reason for shopping online, 13% of consumers cited safety, while 12% mentioned convenience.

- Advertisement -

Another 13% said better value or price will make them go for online purchases and 4% cited ease of return and refund, LocalCircles said. As many as 45% of consumers in their responses cited safety, convenience, better value or price, selection, as well as ease of return and refund as the factors for online/app-based shopping, it added.

October and November are considered festive months in the country and people usually spend on major purchases during this period. New vehicles, consumer electronics, white goods, new apparel, and gifts for family, long-pending home furnishing upgrades, among others, are some of the areas where Indians spend during the festive season, LocalCircles said.

Over the last few months, more and more consumers have been shopping online to get things delivered at home. The primary reason for this is to reduce their exposure to crowded markets and protect themselves and their family from coronavirus, it added. Various e-commerce platforms have said that they have already reached pre-Covid levels in terms of the number of orders and expect the numbers to substantially rise in the next couple of months.

SourceCNBC TV18
- Advertisment -

Latest News

France’s No.1 milk brand Lactel now in India and ready to take the dairy market by storm

Lactel, France’s No. 1 milk brand has launched its affordable UHT toned milk 1 litre packet at an MRP of Rs 70...

Emami forays into home care segment as demand for hygiene products surges

Home grown FMCG firm, Emami announced its entry into the home hygiene and home care space.

Smaller towns emerged as ‘heroes’ for Nestle India during coronavirus pandemic: Suresh Narayanan

Smaller towns have emerged as 'heroes' for FMCG major Nestle India during the coronavirus pandemic, playing a significant role in the company's...

Post Covid-19, home products are in greater demand than they were earlier: Dipali Goenka of Welspun India

Welspun India is among the few textile companies that have weathered traditional challenges faced by the sector and emerged as one of...

Firms look to boost capacity as packaged foods fly off shelves

Packaged food companies are increasing capacity as heightened demand for packaged foods and a pivot by consumers from unbranded to branded products...

Amul to start milk procurement in three districts of Andhra Pradesh from November 20

Minister for Animal Husbandry and Dairy Development Seediri Appalaraju has said milk procurement under the AP-Amul project will start from November 20...

Nearly 40% of Raymond Consumer Care’s revenue coming from Covid-19 innovations

All consumer companies in the business of discretionary products saw their business coming to a grinding halt during the coronavirus lockdown and...

This bootstrapped startup is banking on private label organic foods to challenge online grocery giants

Mumbai-based Zama Organics has shifted its focus from B2B supply to consumer market and plans to launch an ecommerce app for its...

Online Grocery: What is the next frontier of growth?

No customer-retailer relationship is as intense as in grocery. Transactions are frequent, customer needs are mostly predictable, and sellers can count on...

After a sweet start with Apis Honey, Apis India is in expansion mode of its FMCG portfolio

Apis India is a fast-growing FMCG company in India with its third generation of entrepreneurs working at the helm. The company traces...