Join the WOOB Community TODAY!
Register Now!
Friday, October 30, 2020

Pandemic opens opportunities; company prepared to capitalise on them: Emami founders

A combination of these factors affected the performance of the FMCG sector, which reported one of the slowest growth rates in years. This slowdown affected the performance of Emami as well, they added.

The ongoing adversity due to the coronavirus pandemic opens opportunities to enhance stakeholder value and the company is adequately prepared to capitalise on sectoral opportunities, according to homegrown FMCG major Emami founders, R S Agarwal and R S Goenka. In their joint address to shareholders in the company’s annual report for 2019-20, they said Covid-19 aggravated what, until the start of the last financial year, was only a cyclical slowdown.

“A farm sector slowdown affected rural consumption. A delayed winter affected the offtake of winter portfolio/products. A sluggish macroeconomic environment resulted in a decline in consumer spending on discretionary products,” Agarwal and Goenka said.

A combination of these factors affected the performance of the FMCG sector, which reported one of the slowest growth rates in years. This slowdown affected the performance of Emami as well, they added.

However, Agarwal and Goenka said, “The disruption may be temporary; the resilience is enduring. We believe that this ongoing adversity opens opportunities to enhance stakeholder value.”

- Advertisement -

They further said, “Emami is adequately prepared to capitalise on sectoral opportunities. The company’s power brands possess attractive headroom, which could drive Emami’s growth in a sustainable way.”

With an eye on addressing the growing demand for hand sanitisers following the outbreak of Covid-19, Emami had launched hand sanitisers under its flagship antiseptic brand BoroPlus.

The company also prioritised the launch of BoroPlus Advanced AntiGerm hand sanitiser and this was followed by the launch of an ayurvedic hand sanitiser under the Zandu brand and a hygiene products range under the BoroPlus brand.

“We believe that sustainable companies possess strong brands that generate multi-year revenues. The company introduced innovative brand extensions, strengthening their relevance across the seasons,” the founders of the Kolkata-based firm said.

In order to overcome the challenges of the global health crisis, Emami is working on the pharmacological studies of ayurvedic ingredients and reinforcing their efficacy, herb effectiveness, scientific data aggregation and global product acceptance.

“To strengthen our research, we collaborated with government research institutions and the Ministry of Ayush to introduce research-based products that targeted lifestyle diseases,” they said.

SourceET Retail
- Advertisment -

Latest News

Leading business collaborative platform for FMCG, Trace One is leveraging its extensive industry reach with Trace One Marketplace

The pressure on both retailers and CPG firms to meet the constantly changing needs of a demanding consumer base has never been...

Principles of Great Packaging Design.

“Jo dikhta hai woh bikta hai” (What is visible, sells) goes the popular adage. Packaging design’s primary job is to make the...

Safety concerns, ease of online buying to keep Mumbai shoppers away from stores in festive season

Concerns about safety amidst the Covid-19 pandemic along with better pricing and ease of return and refund on buying online may keep...

BigBasket bets on in-house segments, plans to expand private label cart

With demand for private labels seeing a surge on its platform, online grocery BigBasket is betting big on the in-house segment with...

“Our focus is to be an omnichannel retailer,” says Shashwat Goenka, Sector Head (FMCG & Retail), RP – Sanjiv Goenka Group

Spencer’s, the oldest modern retail brand in India, is the pioneer in hypermarkets in India, having introduced the first one in 2001....

Marico logs volume growth, notices revival in consumer demand in Sept quarter

FMCG major Marico said it has witnessed a partial revival in the consumer sentiment in the second quarter of the current fiscal...

Five things on consumption shift during covid

As India moved to prevent the spread of Covid-19 with a lockdown late March, household budgets and consumer behaviour have since shifted....

Festival season sales: Over 50% consumers to shop online, says survey

About 51% of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change...

Amazon Great Indian Festival to bring cheer to small & medium businesses

Amazon India shared a host of opportunities for small and medium businesses (SMBs) during the annual festive event ‘Great Indian Festival’ starting...

MaxWholesale gears up for the festive season; to launch extensive gifting ranges and streamline fulfillment for partner stores

India’s festive season is just around the corner. This makes it a crucial time for FMCG brands and kirana stores to manage...