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Saturday, October 31, 2020

Nippon Paint enters health, wellness segment with ‘Medifresh’

With personal and domestic hygiene measures witnessing a boost as a result of the Covid-19 pandemic, Nippon Paint has introduced Medifresh to cater to the burgeoning market by providing affordable and effective products to combat the virus.

Asia’s leading paint manufacturer Nippon Paint (India) Private Limited (decorative division) ventured into the health and wellness segment with the launch of ‘Medifresh’. The segment was launched with a range of PPE (personal protective equipment) products including hand sanitizer, facial masks, and gloves.

With personal and domestic hygiene measures witnessing a boost as a result of the Covid-19 pandemic, Nippon Paint has introduced Medifresh to cater to the burgeoning market by providing affordable and effective products to combat the virus.

The products will be manufactured under the private labelling of Nippon Paint Medifresh, and will be designed following the current WHO norms. The company will initially leverage its distribution channels including paint shops, hardware shops, and slowly expand it to other outlets.

The company also plans to expand this range of products and introduce surface disinfectants, aerosols, full cover gear and face shields.

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Considering that painters are most exposed to risks associated with Covid-19 exposure, Nippon Paint is also providing them with sanitizer sachets for easy use, thereby encouraging safe painting practices. These sachets will be given for free while purchasing paint. This will aid in ensuring safety of the painters and reassure customers that they are following proper safety protocol.

Commenting on the new initiative, S Mahesh Anand, President, Nippon Paint said, “Covid-19 has definitely steered the focus towards the importance of personal hygiene and home sanitization, and we at Nippon Paint believe in adapting our solutions to suit the demands of the changing times. Personal safety is the biggest part of the fight and we are encouraging behaviours such as using protective gears and following the government’s safety guidelines.”

Nippon Paint is among the leading paint manufacturers of the world and produces high-quality paints and coats for decorative, industrial and automotive sectors. The company’s mission is to create advanced products that boost quality of life while protecting the environment. The company and its subsidiaries has presence in 31 countries which includes Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.

SourceET Retail
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