Join the WOOB Community TODAY!
Register Now!
Tuesday, October 20, 2020

Mondelez India unveils new chocolate edition

Mondelez India has committed all the proceeds from the sale of the Cadbury Unity Bar to the India FoodBanking Network.

Mondelez India has unveiled its special limited-edition Cadbury Unity Bar. This very special Cadbury bar – a combination of dark, blended, milk and white chocolate united in one bar, epitomizes the common sweetness that defines us in India, even during the not so sweet and difficult times. It celebrates our unity in adversity – showcasing the inherent sweetness in every Indian that has united us during these tough times.

Anil Viswanathan, Director – Marketing (Chocolates), Insights & Analytics, Mondelez India said, “We understand the role our brands play in people’s lives as we continue to spread the message of generosity and goodness. The focus of the Unity Bar this year is on all Indians and the intrinsic sweetness that brings us together despite external adversity. The concept is a celebration of our shared sweetness – shared during not so sweet times among the country’s diverse citizens.”

To spread the message of generosity and goodness further, Mondelez India has also committed all the proceeds from the sale of the Cadbury Unity Bar to the India FoodBanking Network (IFBN) – donating chocolate bars equivalent to the total proceeds to those in need.

- Advertisement -
- Advertisment -

Latest News

BigBasket bets on in-house segments, plans to expand private label cart

With demand for private labels seeing a surge on its platform, online grocery BigBasket is betting big on the in-house segment with...

“Our focus is to be an omnichannel retailer,” says Shashwat Goenka, Sector Head (FMCG & Retail), RP – Sanjiv Goenka Group

Spencer’s, the oldest modern retail brand in India, is the pioneer in hypermarkets in India, having introduced the first one in 2001....

Marico logs volume growth, notices revival in consumer demand in Sept quarter

FMCG major Marico said it has witnessed a partial revival in the consumer sentiment in the second quarter of the current fiscal...

Five things on consumption shift during covid

As India moved to prevent the spread of Covid-19 with a lockdown late March, household budgets and consumer behaviour have since shifted....

Festival season sales: Over 50% consumers to shop online, says survey

About 51% of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change...

Amazon Great Indian Festival to bring cheer to small & medium businesses

Amazon India shared a host of opportunities for small and medium businesses (SMBs) during the annual festive event ‘Great Indian Festival’ starting...

MaxWholesale gears up for the festive season; to launch extensive gifting ranges and streamline fulfillment for partner stores

India’s festive season is just around the corner. This makes it a crucial time for FMCG brands and kirana stores to manage...

Cooking is now fun & easy with Swad’s curry sauces

Vimal Agro, as a brand, is a firm believer of the idea that cooking should never be a tiresome activity. The brand...

A way to a healthy lifestyle

Basil Group is a family owned business with an established track record in the cotton and chemical industry. They keep identifying the...

Are you ready for the new normal of festive 2020? – Top 6 ‘can’t-miss’​ trends!!

As brand India prepares itself for the much-awaited festive season of 2020 after withstanding a series of national & local lockdowns, one...