Join the WOOB Community TODAY!
Register Now!
Saturday, October 31, 2020

Mondelēz forays into ‘morning snacking’ segment; launches Bournvita Fills

The new snack is priced at Rs 10 (18 gms), Rs 170 (250 gms), and can be eaten with, or without, milk.

Mondelēz India, the makers and bakers of snacking brands, like Cadbury Dairy Milk, Bournvita and Oreo, has just announced that it will further expand its morning snacking presence, with the launch of Bournvita Fills.

The company is expanding its legacy and much-loved brand Bournvita into the morning snacking space – another foray after Bournvita Biscuits. This new avatar of Bournvita is a nourishing morning snack, which provides the nutritional benefits of Bournvita – strong bones, muscles, an active brain, and fuelling the morning snacking needs of the nation.

Commenting on the launch, Deepak Iyer, President – India, Mondelēz International said, “A few years back, the brand extended successfully into morning snacking occasion with the launch of Bournvita Biscuits. Today, as a part of the same strategy, the brand is expanding its presence in the morning snacking occasion through the launch of Bournvita Fills – an easy to eat and nutritious snack that can be had with, or without, milk. We see tremendous opportunity for this product and are excited about the role it will play in the lives of our consumers.”

Inderpreet Singh, Associate Director – Marketing (gums, candies, beverages and meals), Mondelēz India said, “Bournvita has been one of India’s most trusted brands for more than 70 years now. Banking on the brand’s equity and trust, the launch of Bournvita Fills is yet another offering that will add value to the lives of our consumers through its nutritional composition and delicious taste – especially in today’s day and age when consumers are increasingly leaning towards healthier snacking options.”

- Advertisement -

The launch will be supported by an integrated marketing campaign devised to garner maximum awareness on the new product. Bournvita Fills is priced at Rs 10 for a small pack (18 gms) and Rs 170 for a large pack (250 gms). It is all set to hit the shelves in the markets of Andhra Pradesh, Telangana and Maharashtra in the initial phase, followed by a pan-India launch in the coming months.

- Advertisment -

Latest News

Deliciuos Delight!

Swad, is beyond a regular packaged food brand. It is food filled with taste of love, celebrations, warmth and happiness; power-packed with...

A way to a healthy lifestyle

Basil Group is a family owned business with an established track record in the cotton and chemical industry. They keep identifying the...

Leading business collaborative platform for FMCG, Trace One is leveraging its extensive industry reach with Trace One Marketplace

The pressure on both retailers and CPG firms to meet the constantly changing needs of a demanding consumer base has never been...

Principles of Great Packaging Design.

“Jo dikhta hai woh bikta hai” (What is visible, sells) goes the popular adage. Packaging design’s primary job is to make the...

Safety concerns, ease of online buying to keep Mumbai shoppers away from stores in festive season

Concerns about safety amidst the Covid-19 pandemic along with better pricing and ease of return and refund on buying online may keep...

BigBasket bets on in-house segments, plans to expand private label cart

With demand for private labels seeing a surge on its platform, online grocery BigBasket is betting big on the in-house segment with...

“Our focus is to be an omnichannel retailer,” says Shashwat Goenka, Sector Head (FMCG & Retail), RP – Sanjiv Goenka Group

Spencer’s, the oldest modern retail brand in India, is the pioneer in hypermarkets in India, having introduced the first one in 2001....

Marico logs volume growth, notices revival in consumer demand in Sept quarter

FMCG major Marico said it has witnessed a partial revival in the consumer sentiment in the second quarter of the current fiscal...

Five things on consumption shift during covid

As India moved to prevent the spread of Covid-19 with a lockdown late March, household budgets and consumer behaviour have since shifted....

Festival season sales: Over 50% consumers to shop online, says survey

About 51% of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change...