Wednesday, July 28, 2021

Kurkure launches limited-time flavours

PepsiCo’s flagship snack brand Kurkure has launched two limited-time flavours – ‘Out of Control Chaat’ and ‘Uncensored Tadka’. The launch TVC features Kurkure’s brand ambassador and Bollywood star Akshay Kumar and popular television actress Kritika Kamra capture how the new flavours can tickle consumers’ needs for fun.

The limited-time offerings (LTOs) are aimed at deepening consumer-connect and providing them with unique experiences.

Commenting on the launch of the campaign, Bhagyashree Navare, Associate Director and Category Head – Kurkure and Cheetos, PepsiCo India said, “Kurkure has always been about transforming boring ordinary moments to entertaining moments. Our LTO campaign is based on the insight that when you taste something truly lip-smacking different from what you expect, you can react in unpredictable ways, making the situation full of fun and entertainment. With our limited-time, innovative Kurkure ‘Out of Control Chaat’ and ‘Uncensored Tadka’ flavours, we want to give the consumers more reasons to have ‘masti-bhare’ mischievous moments with their friends and family.”

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