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Tuesday, October 20, 2020

India’s e-commerce players spruce up ahead of festive season

  • Amazon, Flipkart and Snapdeal have all ramped up their logistics capabilities as they are expecting increased demand during the festive season.
  • Flipkart-owned online fashion marketplace Myntra has received a fund infusion of $103 mn.

As the Indian festive season inches closer, India’s retail and e-commerce giants are pulling out all stops to ace the ‘battle for sales’. 

Major e-commerce players – Amazon, Flipkart and Snapdeal announced the ramping of their logistics capabilities to ensure that the festive season demand can be met. 

Amazon India, which will host its Great Indian Festival sale starting October 17, added a new fulfilment centre – the largest in India at Kolar. With this addition, the ecommerce platform now has more than 4 mn cubic feet across four fulfilment centres in India.

Walmart-owned e-commerce giant Flipkart, which will host its Big Billion Days sale from October 16-21, has inked its allotment agreement with Haryana State Industrial & Infrastructure Development Corporation (HSIIDC) for 140 acres to set up its largest fulfilling centre in Asia. The centre with a covered area of 3 mn square feet is set to come up at Manesar.

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Meanwhile, Snapdeal, which announced its ‘Kum Mein Dum’ sale from October 16 to October 20, expanded its logistics network by opening 25 new centres at manufacturing hubs across 10 cities in India. 

Other e-commerce companies aren’t too far behind either. Flipkart-owned online fashion marketplace Myntra has received a fund infusion of $103 mn from Flipkart’s Singapore-based subsidiary FK Myntra Holdings. 

Reliance-owned offline-to-online omnichannel platform Fynd has also inked a partnership with Flipkart. The terms of the partnership will see at least 30 of Fynd’s brands go live on Flipkart’s online platform. These brands will also be able to accrue certain benefits of being a seller on Flipkart. These include, Flipkart assured tag on Day 1 for all their products, automatic order assignment to the nearest store saving the logistics cost and participation in the Flipkart loyalty program, among others. 

This year’s festive season is all the more important for India’s e-commerce players, as the financial disruption caused by the Covid-19 pandemic saw all ecommerce players suffer a loss of revenue. This is because the sale of non-essentials through e-commerce platforms was barred during the two months of hard lockdown, imposed between late-March and late-May. 

SourceInc 42
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