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Sunday, November 1, 2020

India Vendor Goes Big in PCR Rigid Plastics for Major Brands

Manjushree Technopack Limited (MTL), launches “Born Again” program of post-consumer recycled (PCR) PP and HDPE content for packaging for brands like P&G, Pepsi, and Unilever.

Based in Bangalore, 30-plus-year-old Manjushree Technopack Limited (MTL) is India’s largest rigid plastic packaging company. The supplier of rigid plastics caters to the packaging requirements of the fast-moving consumer goods (FMCG), pharma and liquor industries in working with some of the biggest brands in these segments. These include Coca Cola, PepsiCo, Cadbury, GlaxoSmithKline, Procter & Gamble, Nestle, Heinz, Unilever, Tata Tea, Marico, USL, Diageo, and more.

With a capacity of 1,50,000 million tons per annum, MTL is one of the top 500 mid-sized companies in India.

When the vendor makes a deeper move into sustainability, it has ramifications for packaged goods throughout the country of nearly 1.4 billion people and beyond.

Backed by Advent International, on June 15, the company launched a “Born Again” initiative to deliver recycled packaging material to its customers in order to create a greener world and become vertically integrated with the plastic waste collection ecosystem. It is MTL’s first step towards building an ecosystem of circular consumption, the objective of which is to reduce the amount of plastic waste going to landfills and to deliver virgin-like quality post-consumer recycled (PCR) content resin — polypropylene and high-density polyethylene — to brand customers.

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The company sees the move towards 100% recyclable packaging is an opportune time to enable brands with packaging solutions made from recycled plastics. Already, MTL has in-principle arrangement with several global and domestic FMCG brands for their PCR requirements. In the first phase, MTL will use PCR resins to produce non-food packaging (personal care, home care, lubricants, paints, etc.) and secondary packaging for food products.

The first of the company’s state-of-the-art recycling plants was inaugurated June 15 in Bidadi Industrial Area, Bangalore. Mr. Radha Mohan Gupta, Regional Procurement Director (South Asia), Reckitt Benckiser, lit the ceremonial lamp virtually and Mr. Ullas Kamath, Joint Managing Director, Jyothy Labs, cut the ribbon at the venue.

The plant has the capacity to process more than 6,000 metric tonnes (MT) of rigid plastic virgin-like quality PCR resin per annum. The company intends to set up multiple recycling plants across India over the next 2 years with a total capacity of close to 20,000 MT.

Sanjay Kapote, CEO, MTL commented, “Sustainability is an integral part of our business goals. Today, brands are eagerly looking for reliable solution providers who can help them with post-consumer recyclable waste material of their products. We are very keen to support the circular economy and strongly see the potential to become one of the few players in the industry to offer brands end-to-end solutions for recycling and EPR (Extended Producer Responsibility). MTL’s recycling plant in Bangalore and our collaboration with SZW is our first step towards bringing more structure to the highly unorganised collection of plastic waste.”

The demand for post-consumer recyclables is projected to grow from USD 7.7 billion in 2019 to USD 10.2 billion by 2024. However, the biggest factor hindering production of PCR at scale in India is disorganized waste collection and segregation mechanisms leading to scrap contamination. For the recycling plant in Bangalore, MTL has partnered with a leading social enterprise, Saahas Zero Waste (SZW), to collect the plastic waste generated across the city. SZW manages 38 tonnes of waste per day across Bangalore, Chennai, Hyderabad, Mumbai and Goa.

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