Homegrown e-commerce company Snapdeal has witnessed 70 percent growth in its home category since March 2020, led predominantly by kitchenware and home improvement category products, the company said in a statement.
According to the company, its customers bought more home decor items – like rack shelves, blackboards & whiteboards, wall clocks, paintings and decals, lampshades, home linen which mostly included bed sheets & bed covers, pillows, and tablecloths. Home temples, figurines of deities, pooja thalis, and framed religious motifs accounted for the bulk of the increased sales in religious accessories.
The home category has seen a steady expansion in the last three years on Snapdeal, the company said.
“Our customers tell us the home has never been more important. With homes doubling up as their office and workout space, kids’ rooms being remodeled to be classrooms, they are comfortable to spend more to make their homes more suitable for the way they are living now,” said Snapdeal Spokesperson.
Home cleaning items too have been popular among Snapdeal customers and they bought automatic mops, microfibre cleaning cloths, upholstery brushes, gloves, disinfectant wipes, and drain unblockers.
The gardening & related category saw exceptional growth with volumes growing 2.5X in the last 15 months. Some of the more popular buys have been fruits and vegetable seeds, bio compost, pot holders, and water sprinkler attachments, the e-tailer said.
“We expect to see continued growth in the segment and are working with retailers and manufacturers to ensure a wide variety of affordable choices,” added Snapdeal spokesperson.”
In the last year, Snapdeal said, it has doubled down on adding more home category sellers and manufacturers, with a majority of them coming from popular hubs like Jaipur, Panipat, Ludhiana, Rajkot, Moradabad, Pune, Ahmedabad, and Chennai.