FMCG major Adani Wilmar, is opening physical stores under the name Fortune Mart which will exclusively sell Fortune and other Adani Wilmar brand products.
Adani Wilmar is launching the Fortune Mart stores on a franchise model. Adani Wilmar has opened 12 Fortune Mart stores in Jaipur, Jodhpur, Lalitpur, Gandhinagar, Surat, Gandhidham, Jabalpur, Vidisha, Gwalior, Kharghar, Akola, and Haldia across five states including Rajasthan, UP, Gujarat, MP, Maharashtra and West Bengal.
“The company further aims to launch Fortune Mart stores in north and eastern parts of India in the coming quarter,” the company said in a statement.
“The Fortune Mart stores will also supplement our wide retail reach,” Angshu Mallick, MD and CEO, Adani Wilmar, said, adding, “We aim to have a presence across the metros as well as tier I and II cities in the coming months.”
The release said, “The Fortune Mart stores will sell Adani Wilmar’s complete range – Fortune, King’s, Aadhar, Raag, Alife, Wilshort (Bakery) etc. products. The range includes oils such as soya, sunflower, mustard, rice bran, groundnut, cottonseed, and functional oils such as Xpert ProSugar Conscious & Xpert ProImmunity Oils, besides food products such as basmati rice, atta, pulses, soya chunks, besan, sattu, sugar, and also ready to cook products such as khichdi and soya chunkies. The Fortune Mart will also sell recently launched personal care products, including soap, hand wash, and sanitizers, sold under the brand name Alife.”
The Fortune Mart stores houses Live Bakery that offers its customers a unique experience to witness the making of bakery items such as khari, puffs and cookies.