Join the WOOB Community TODAY!
Register Now!
Sunday, November 1, 2020

Flipkart Wholesale launches service in 3 cities

Flipkart Wholesale will compete with other deep-pocketed players like JioMart, Udaan, Metro Cash & Carry, and Amazon’s B2B division.

Flipkart Wholesale, the business-to-business arm of the Walmart-owned e-commerce firm, has launched operations starting with the fashion segment, focusing on footwear and apparel, two months after acquiring Walmart’s India business.

In July, Flipkart Wholesale acquired Walmart India’s loss-ridden cash-and-carry business that owns the Best Price brand, consolidating Walmart’s entire retail portfolio under the Flipkart Group.

In its fashion business, the company said it aims to onboard 50 brands and over 250 local manufacturers in the first phase, across Gurugram, Delhi and Bengaluru.

Flipkart Wholesale will compete with other deep-pocketed players like JioMart, Udaan, Metro Cash & Carry, and Amazon’s B2B division.

- Advertisement -

Differentiating Flipkart from its wider competitors, the online retailer’s wholesale unit plans to use insights from its parent’s business-to-consumer segment.

“Because of all the data that we have of customers on Flipkart and Myntra, we understand what customers are buying specific to the catchment in which the kirana (corner store) is located. So, if you are a kirana in Koramangala in Bengaluru or in Patel Nagar in Delhi, Flipkart Wholesale will serve you a curated assortment based on what customers in the same catchment are shopping and browsing for,” Adarsh Menon, Senior Vice-President and Head of Flipkart Wholesale said.

Menon added that historically manufacturers and distributors used to push the assortment that these shops were offered, and it was not based on data-led insights.

“Smart selection is a very big proposition from our end,” he said.

Flipkart is the dominant player in the online fashion retail segment. By year-end, Flipkart Wholesale also plans to expand to 20 more cities including Mumbai and across categories such as home and kitchen as well as grocery, Menon said.

Flipkart Wholesale customers will also have access to credit facilities, order returns, and speedy delivery with tracking facilities. Logistics will be taken care of by the company’s own unit, Ekart.

The Covid-19 pandemic has accelerated the willingness of small businesses to use technology to scale up operations, opening up a market that had in the past viewed technology companies as competitors.

According to a report by Redseer Consulting, three out of four of India’s mom-and-pop stores have no exposure to technology platforms for any service including payments or procurement.

- Advertisment -

Latest News

Deliciuos Delight!

Swad, is beyond a regular packaged food brand. It is food filled with taste of love, celebrations, warmth and happiness; power-packed with...

A way to a healthy lifestyle

Basil Group is a family owned business with an established track record in the cotton and chemical industry. They keep identifying the...

Leading business collaborative platform for FMCG, Trace One is leveraging its extensive industry reach with Trace One Marketplace

The pressure on both retailers and CPG firms to meet the constantly changing needs of a demanding consumer base has never been...

Principles of Great Packaging Design.

“Jo dikhta hai woh bikta hai” (What is visible, sells) goes the popular adage. Packaging design’s primary job is to make the...

Safety concerns, ease of online buying to keep Mumbai shoppers away from stores in festive season

Concerns about safety amidst the Covid-19 pandemic along with better pricing and ease of return and refund on buying online may keep...

BigBasket bets on in-house segments, plans to expand private label cart

With demand for private labels seeing a surge on its platform, online grocery BigBasket is betting big on the in-house segment with...

“Our focus is to be an omnichannel retailer,” says Shashwat Goenka, Sector Head (FMCG & Retail), RP – Sanjiv Goenka Group

Spencer’s, the oldest modern retail brand in India, is the pioneer in hypermarkets in India, having introduced the first one in 2001....

Marico logs volume growth, notices revival in consumer demand in Sept quarter

FMCG major Marico said it has witnessed a partial revival in the consumer sentiment in the second quarter of the current fiscal...

Five things on consumption shift during covid

As India moved to prevent the spread of Covid-19 with a lockdown late March, household budgets and consumer behaviour have since shifted....

Festival season sales: Over 50% consumers to shop online, says survey

About 51% of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change...