The success of a block-buster hero is his mass appeal. He enjoys the ability to reach out to a wide range of audiences and create a lasting positive impact in their lives. In the FMCG sector we have our own winner on hand – flexible packaging; our quintessential ‘lambi race ka ghoda’ or knight in shining armour! Atit Gandhi, Director – Montage Group shares his take on how flexi-packaging benefits all its stakeholders and is the sure shot key success driver for the FMCG industry.
Brand owners – Everyone from multinational FMCG companies to local brand-builders are patrons of flexi-packaging who have used this packaging effectively and smartly to create powerful brands. Flexi-packaging provides the right balance between aesthetics, barrier properties, cost-effectiveness and anti-counterfeiting measures for brand owners. Further, the art of packaging design helps simulate the ‘point of sale’ experience and the attractive graphics and imagery plays an essential role in human psychology to create a positive impact for goodwill building and higher sales. Moreover, flexible packaging makes it possible to maintain the desired shelf likeness of the product. With research and development it offers necessary resistance to spoilage, spillage and adulteration ensuring the product delivers quality as promised. Lastly, with lower raw material and transportation costs it is much more cost-effective in comparison to other forms of packaging.
E-commerce sites – The light-weight, compatibility and durability of flexi-packing is a dream come true for shipping and logistic companies which is the backbone of any e-commerce business. With the current pandemic situation online shopping is gaining momentum like never before. Flexi-packaging ensures fewer returns and product damages which contribute massively to the company bottom line. Further, the functionality and real-time flexibility of flexi-packaging has given a boost to new product SKUs, particularly popular for small family units and individual users, thereby broadening the online shopper base and guaranteeing a bigger ticket size.
Environment – It is a proven fact that flexi-packaging has been successfully replaced by other formats of rigid packaging as it consumes less energy and has a smaller environmental impact in many respects. However, since it is widely used across several product categories, it becomes highly visible and bears the brunt of environmentalists. Research and innovation at Montage Group is making headway with successful improvement through enhanced recycling technologies and better design to make flexi-packaging 100% recyclable.
For the customer: In a sea of options that a customer is faced with today this ‘supermarket dilemma’ can add to his woes of making shopping choices. Flexible-packaging provides an exciting option to create attractive looking packaging for products that stand out in shopping aisles. Besides, it provides a platform to include essential information about the product clearly on the packaging and ultimately helps shoppers to make informed decisions. In terms of its functionality this form of packaging truly makes ‘customer the king’. Over time it has given several opening and closing options, re-closable zippers, screw-on spouts for pouring liquids, linear tear characteristics to name a few, enhancing usage experience and convenience to customers.
Our team at Montage Group has been in the flexible packaging industry for nearly two decades, serving stalwarts and super giants of the FMCG sector globally. We work round-the-clock to constantly make technical breakthroughs which underscore our long-term commitment to more sustainable packaging solutions in our gamut of operations.