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Nestlé’s first vegan KitKat is coming soon!

Nestlé is fulfilling the wishes of plant-based fans around the world by launching a vegan KitKat in 2021. One of the world's most popular confectionery...

Marico debuts in the instant noodles category with Saffola Oodles

Marico has announced its foray into the instant noodles segment with the launch of Saffola Oodles. In line with the company’s focus on strengthening...

Personal health and hygiene brand Zreyasa launches edible alcohol-based veggie & fruit wash

Zreyasa, a personal health and hygiene brand has now forayed into the market by introducing a new product category of veggie wash. It is...

New Goodknight spray kills mosquitoes, has ‘no gas’ and smells nice

Smart Spray, Godrej Consumer Products’s latest addition to its household insecticide line Goodknight doesn’t just kill mosquitoes. The spray can doesn’t have gas too....

Tata Consumer Products to acquire Kottaram Agro Foods, owner of the brand ‘Soulfull’

Tata Consumer Products (TCPL) announced that it has signed definitive agreements to acquire 100% equity shares of Kottaram Agro Foods (KAF), owner of the...

Dabur forays into ghee category with ‘Dabur 100% Pure Cow Ghee’

The world’s largest Ayurvedic products maker Dabur India announced its foray into the ghee category with the launch of ‘Dabur 100% Pure Cow Ghee’,...

‘100% pure, no sugar adulteration,’ says Dabur in 3-minute film about the way honey is sourced

What does a honey maker do after aspersions have been cast on its purity? For starters, it advertises. It's been around a month since...

How are soaps classified in India?

Evidence suggests that soaps have been around for over 6,000 years, but it was only in the 19th century that soap bars came into...

Busiest year for innovation: Godrej’s Sunil Kataria on navigating a tough 2020

GCPL is a part of the over 120-year-old Godrej Group, an Indian conglomerate with a global footprint across many categories. A look back at the...

Chennai-based pet food startup Canine India is revolutionising the sector with meat-based offerings

For any startup founder, no matter how big or small, their ‘aha!’ moment is a life-changing point in time because it’s when, finally, and...

Protein drinks – whey to go!

In the current decade, the understanding of the health and fitness benefits of adding protein to ones’ diet has become widely popular. Whether you’re...

“We used the entire jar to tell it’s a sandwich spread”: Elephant Design’s Ashwini Deshpande on Licious’ meat spreads

You’ve heard of a cheese spread, a peanut butter spread and a mayonnaise spread. But have you ever heard of a meat spread? Yours...

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