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Significance of packaging & brand design in today’s times

Unlike in the past, packaging is not just to wrap a product, today it holds the importance and status equal to that of the...

Opportunities and Trends in Cleaning, Kitchen & Home care

Covid-19 era or the lockdown period brought about many unimaginable changes in the way we do our businesses. Every sector was affected by the...

Opportunities and Scope of Private Labels in Beauty & Cosmetics

Hygiene is a series of practices performed to preserve health. According to the World Health Organization (WHO), "Hygiene refers to conditions and practices that...

2021 Private Label Trends

Traceone has published their ''2021 Private Label Trends'' report which shows that Covid-19 has driven almost 20% of consumers to buy more private label...

Kellogg introduces Incogmeato plant-based Chick’n Tenders

Kellogg has recently launched new plant-based Chick’n Tenders as part of its Incogmeato line by its MorningStar Farms brand. Available in original and sweet...

Rasna’s new avatar, a flavour ingredient for cakes, cookies and jellies

Rasna, known for its instant fruit-based concentrate, is expanding its usage and involvement in the kitchen this year. The brand’s influencer marketing campaign #LoveURasnaRecipes...

BigBasket, Grofers expect surge in demand after stricter curbs in Maharashtra

Online groceries such as BigBasket and Grofers are expecting to see a further surge in demand in Maharashtra, after the state government introduced stricter...

How e-commerce has changed shopping rules in the pandemic

For shoppers, the imposition of fresh restrictions means it’s not just about finding a good deal online anymore. A good deal in 2021 means...

FMCG companies giving more importance to kiranas over ecommerce

Large consumer goods companies selling essentials are prioritising stock replenishments at neighbourhood grocery stores over ecommerce as last-mile deliveries through online platforms are getting...

Britannia Milk Bikis relaunched, takes on Parle-G in a new spot

Milk Bikis, the milk cream biscuit brand from Britannia, has a new avatar. It is now made from 100% atta and touts “doodh roti...

Kurkure launches limited-time flavours

PepsiCo’s flagship snack brand Kurkure has launched two limited-time flavours – ‘Out of Control Chaat’ and ‘Uncensored Tadka’. The launch TVC features Kurkure’s brand...

Evolving attitudes toward premium products in India

The Covid-19 pandemic has changed the way Indians perceive and use premium products. Due to the economic distress caused by the pandemic, spending patterns...

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