Wednesday, July 28, 2021

Big Bazaar aims to double online sales contribution, helped by express home delivery service

In certain markets, Big Bazaar is already getting around 40% of its sale order online, said Future Group CMO - Digital, Ecommerce & Marketing, Pawan Sarda. The two-hour home delivery service has also got an encouraging response from customers amidst the sharp rise in pandemic cases and travel restrictions imposed by several state governments to break the chain of the Covid-19 infection.

Future Group’s retail chain Big Bazaar, which is now competing with leading e-retailers in the ‘two-hour express home delivery service’ segment, is aiming to double its sales contribution from online business within a month’s time. The company has announced “click-to-home” online shopping festival, the “home delivery sale” and is extending the two-hour home delivery service, started last month to all stores, said a company official.

In certain markets, Big Bazaar is already getting around 40% of its sale order online, said Future Group CMO – Digital, Ecommerce & Marketing, Pawan Sarda.

The two-hour home delivery service has also got an encouraging response from customers amidst the sharp rise in pandemic cases and travel restrictions imposed by several state governments to break the chain of the Covid-19 infection.

“Home delivery service has surely picked up. In metros like Mumbai, Delhi, Bengaluru, 10-15% business is coming from home delivery and it’s growing,” Sarda said.

Big Bazaar has now extended its two-hour home delivery service to 150 cities.

“We have a presence across India, where as in certain cities, we have 30-40% of orders coming through online,” he said.

When asked about the expectations he said, “We will be doubling our online business in a month. Our aim is to reach one lakh online orders per day.”

Now, people avoid crowding at stores and Big Bazaar is reaching to customers, with its available assortments at their doorsteps, Sarda added.

“We believe in being with customers. If customers can not come to the store, then the store would come to them,” he added.

Big Bazaar had started taking orders online last year after the pandemic started.

Presently e-tailers like Amazon, Big Basket are providing express delivery in select areas. Swiggy is also providing a two-hour grocery delivery service in over 125 cities in India during this pandemic.

Big Bazaar, under its first online shopping festival, which started from May 1 to May 9, will provide free home delivery, cashback and offers on products.

In several places, the state governments announced restrictions and only essential items are being allowed to be delivered by e-tailers.

“We would be following the rules and regulations defined by various state governments. Where only essentials are allowed, we would deliver only that,” he said adding, “the stores will sell only the allowed essentials defined by the government authorities”.

SourceET Retail
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