Join the WOOB Community TODAY!
Register Now!
Saturday, October 31, 2020

Amway ramps up online orders; eyes 5x hike in-home delivery

Amway India – a direct selling major – optimistically stated that it plans to scale up its home delivery network by 5 times. It has earmarked Rs 30 cr for strengthening its workforce in the same direction. The decision comes in line with the market trends noted by a major shift towards online ordering amid the pandemic.

The number of home deliveries has already set soaring. As per the statement issued by Sanjeev Suri, Vice President — Global Omni Channel Logistics, Amway India, the current figures for home delivery are 2.8 lakh which accounts for 70-80% of total sales volume. The FMCG player is now looking ahead to bolstering its home delivery & logistics network to support the rising numbers. The integration from offline to online [O2O] was initiated earlier this year before the pandemic ravished India. Consequently, the company has witnessed a significant upward trend in home deliveries from 33.6% in February 2020 to 70% currently.

Amway foresees the online orders to reach a peak of 5-6 lakh orders per month by year-end. The rapid shift to online shopping alternatives and changes in consumer behavior patterns are cited as reasons for Amway being positive about its targets.

Amway strives to achieve its goals by –

  • Ensuring a seamless online shopping experience for its customers
  • Smooth delivery of orders
  • Strengthening supply chain & logistics
  • Investing in warehousing, manpower, automation, and other back-end processes
- Advertisement -

This is a clear reflection of a new world order where consumers demand everything at a click of a button. The development is evident where Indian consumers are now embracing e-commerce.

Future plans –

  • To meet the demands of the evolving trends, Amway intends to launch same-day delivery and online return services by early 2021
  • Amway is also looking forward to adding 40% additional third-party manpower across India to support and fulfill the online demand
  • At present, the company delivers to 8000 pin codes, expected the same to increase to 15000 pin codes

Amway has 18 local/national delivery partners. It plans to add more players and leverage the network. All eyes are now set on Amway India to check if its future strategy will be a hit!

- Advertisment -

Latest News

Deliciuos Delight!

Swad, is beyond a regular packaged food brand. It is food filled with taste of love, celebrations, warmth and happiness; power-packed with...

A way to a healthy lifestyle

Basil Group is a family owned business with an established track record in the cotton and chemical industry. They keep identifying the...

Leading business collaborative platform for FMCG, Trace One is leveraging its extensive industry reach with Trace One Marketplace

The pressure on both retailers and CPG firms to meet the constantly changing needs of a demanding consumer base has never been...

Principles of Great Packaging Design.

“Jo dikhta hai woh bikta hai” (What is visible, sells) goes the popular adage. Packaging design’s primary job is to make the...

Safety concerns, ease of online buying to keep Mumbai shoppers away from stores in festive season

Concerns about safety amidst the Covid-19 pandemic along with better pricing and ease of return and refund on buying online may keep...

BigBasket bets on in-house segments, plans to expand private label cart

With demand for private labels seeing a surge on its platform, online grocery BigBasket is betting big on the in-house segment with...

“Our focus is to be an omnichannel retailer,” says Shashwat Goenka, Sector Head (FMCG & Retail), RP – Sanjiv Goenka Group

Spencer’s, the oldest modern retail brand in India, is the pioneer in hypermarkets in India, having introduced the first one in 2001....

Marico logs volume growth, notices revival in consumer demand in Sept quarter

FMCG major Marico said it has witnessed a partial revival in the consumer sentiment in the second quarter of the current fiscal...

Five things on consumption shift during covid

As India moved to prevent the spread of Covid-19 with a lockdown late March, household budgets and consumer behaviour have since shifted....

Festival season sales: Over 50% consumers to shop online, says survey

About 51% of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change...