Join the WOOB Community TODAY!
Register Now!
Friday, November 27, 2020

Amul introduces healthy beverage ‘Seltzer’ by blending dairy, fruits, fizz

Dairy major Amul has introduced an innovative and healthy beverage product ‘Amul TRU Seltzer’, a blend of dairy, fruit juice and fizz, in the market. Amul claimed that this is the first time that Seltzer has been introduced in the Indian market.

“India’s first Seltzer, Amul TRU Seltzer, is currently available in two flavours — lemon and orange. It is attractively priced at just Rs 15 for 200 ml PET bottle,” Amul said in a statement.

Orange Seltzer contains 10% orange juice, no artificial colour/flavour and just 10% added sugar. Similarly, lemon Seltzer contains 5% real lime juice, no artificial colour/ flavour and just 9% added sugar.

“Amul TRU Seltzer is a finest blend of dairy, fruits and fizz. The products contain goodness of dairy, real fruit juice, and exciting fizz. It is therefore much more than just sugar and water which every brand has been selling to Indian consumers,” the statement said.

- Advertisement -

This product is suitable for consumption by all age groups, it added.

The two flavours have already been launched in the Gujarat market. Amul will soon roll out many new variants like cola, jeera and apple, all made from real fruit, in PET bottles and shall and also introduce all flavours in smart can packaging.

“Globally, Seltzers are made with an infusion of juices and interesting flavours. It has already emerged as the fastest-growing category in the western countries,” Amul said.

Historically, people from Niederselters, a town in Germany bottled and exported their naturally carbonated water in 1787 and Americans called it Seltzer, it added.

Amul has a major presence in dairy-based beverages. To strengthen its beverage product portfolio, the cooperative launched a blend of milk and real fruit juice under the brand ‘Tru’ in Feb 2019.

SourceIndia TV
- Advertisment -

Latest News

France’s No.1 milk brand Lactel now in India and ready to take the dairy market by storm

Lactel, France’s No. 1 milk brand has launched its affordable UHT toned milk 1 litre packet at an MRP of Rs 70...

Emami forays into home care segment as demand for hygiene products surges

Home grown FMCG firm, Emami announced its entry into the home hygiene and home care space.

Smaller towns emerged as ‘heroes’ for Nestle India during coronavirus pandemic: Suresh Narayanan

Smaller towns have emerged as 'heroes' for FMCG major Nestle India during the coronavirus pandemic, playing a significant role in the company's...

Post Covid-19, home products are in greater demand than they were earlier: Dipali Goenka of Welspun India

Welspun India is among the few textile companies that have weathered traditional challenges faced by the sector and emerged as one of...

Firms look to boost capacity as packaged foods fly off shelves

Packaged food companies are increasing capacity as heightened demand for packaged foods and a pivot by consumers from unbranded to branded products...

Amul to start milk procurement in three districts of Andhra Pradesh from November 20

Minister for Animal Husbandry and Dairy Development Seediri Appalaraju has said milk procurement under the AP-Amul project will start from November 20...

Nearly 40% of Raymond Consumer Care’s revenue coming from Covid-19 innovations

All consumer companies in the business of discretionary products saw their business coming to a grinding halt during the coronavirus lockdown and...

This bootstrapped startup is banking on private label organic foods to challenge online grocery giants

Mumbai-based Zama Organics has shifted its focus from B2B supply to consumer market and plans to launch an ecommerce app for its...

Online Grocery: What is the next frontier of growth?

No customer-retailer relationship is as intense as in grocery. Transactions are frequent, customer needs are mostly predictable, and sellers can count on...

After a sweet start with Apis Honey, Apis India is in expansion mode of its FMCG portfolio

Apis India is a fast-growing FMCG company in India with its third generation of entrepreneurs working at the helm. The company traces...