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Friday, November 27, 2020

Amazon India launches Amazon Fresh in Kolkata, Ahmedabad, Pune & Chennai

Expands Fresh offering with 12 new specialized centres with 3x increase in processing capacity.

Amazon India announced the launch of Amazon Fresh in Kolkata, Ahmedabad, Pune & Chennai through expansion of its specialized network that enables ultra-fast delivery services of daily essentials and grocery under the Amazon Fresh store on Amazon.in. With this expansion, Amazon India has more than 25 such Amazon Fresh centres, with a 3x increase in processing space. 

The company has also expanded its infrastructure with new centres in Bengaluru, Mumbai, Hyderabad and Delhi-NCR with growing customer demand for the grocery category. The specialized infrastructure is designed to ensure safe storage of products in the category with freezer and refrigeration zones, special packaging for frozen food among others.

The Amazon Fresh store on Amazon.in offers a complete grocery experience ahead of the festive season with the most convenient 4-hour delivery slots from 6 am to midnight on Amazon.in. With Amazon Fresh, customers can order their complete grocery requirements across a selection of over 5,000 fruits & vegetables, dairy, ice-creams, and dry grocery like staples, packaged food, personal care and home care. This is now available to customers in 8 cities – Mumbai, Delhi-NCR, Bangalore, Hyderabad, Kolkata, Ahmedabad, Pune & Chennai.

“The investment in these specialized centres is in line with our long-term commitment to invest in India and create hundreds of job opportunities. We are also delighted to help Indian customers get what they need, while keeping our customers and our workforce safe. In the last few months, customers have increasingly trusted us to enable delivery of essentials safely at their doorstep. We have ramped up our operational capabilities in cities where we already offered this service, and added 4 new cities ahead of the festive season to meet customer needs,” said Prakash Kumar Dutta, Vice President – Fulfilment Operations and Supply Chain, Amazon India.

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Siddharth Nambiar, Director – Category Management, Amazon India said, “As part of our commitment to fulfill the needs of customers, we are launching Amazon Fresh in four more cities of Kolkata, Ahmedabad, Pune & Chennai to offer customers the convenience of ordering daily essentials on Amazon.in while staying safe at home. Customers can now order the freshest fruits and vegetables as well as everyday grocery and get them delivered within 4 hours. The service is currently available in select pin-codes and will be soon rolled out across the city.”

All customers get convenient 4-hour delivery slots from 6 am to midnight with free delivery for orders above INR 600. Orders below INR 600 will be charged a delivery fee of INR 29. Customers can discover the store on the Amazon.in app, desktop or mobile browser by searching for ‘Fresh’, or by clicking on the Grocery menu. 

Amazon India has implemented a series of preventative health measures for employees, associates and partners at its sites such as adherence to social distancing norms, use of face covering, and daily temperature screenings among close to 100 other measures. 

All orders are delivered through no contact delivery where the delivery associate rings the bell, leaves the package at the doorstep and steps back 2 meters, following social distancing guidelines for their safety. Similar no-contact protocol is followed for pay on delivery orders as well. Additionally, all delivery associates regularly sanitize their hands, clean frequently touched surfaces of their vehicles and are always mandated to wear a face covering while making a delivery.

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