Wednesday, July 28, 2021

Adopting a lifestyle shift from binge-eating to healthy eating

Basil Group is a family owned business with an established track record in the cotton and chemical industry. They keep identifying the opportunities for the overall growth and this brought them to explore the food industry which they normally term as the sunrise industry. They have explored many products and technologies with their technical advisor before finalizing the Granola Project. The basic considerations were competitive advantage, availability of raw material, potential of the product on the basis of which they selected granola products for the Indian market.

Mr. Pathik Patel
Niva Nutrifoods LLP

About us: Niva Nutrifoods LLP was formed in 2018 with the vision of creating a culture of fit and healthy living. They are on an on-going mission to inculcate a culture of healthy eating habits. They try to do their bit, to help you achieve your health goals conveniently, so that you can begin living a healthy lifestyle.

Fit & Flex has developed healthy oats and real fruit based granola which they intend to manufacture and distribute using highly advanced, socially and environmentally friendly techniques. The company will invest in continuous innovation to improve both the product and processes. The main strength of Fit and Flex Granola is its healthy contents. The company has established a new production technique that is environmentally friendly.

Manufacturing: The manufacturing unit is located 55 km from Ahmedabad, Gujarat with state-of-the-art European technology with manufacturing capacity of 375 MT per month. It’s a unique technology and first line in India for baked granola. The technology involved in granola making is baking technology which bakes the product to its lowest moisture content still maintaining the crispiness of the product. The baking happens with convection and radiation mode in the oven which ensures the product is baked from all sides. The plant technology and capacity is built in such a way that they are able to produce a very versatile and variety of granola from the same line. The company is focusing on health and wellness so the next expansions are planned in this category.

Product features & variants: Fit & Flex Granola is crunchy, tasty, entirely baked, easy to chew, amazingly high on flavour and delightfully caramelised just right, is how they describe Fit & Flex granola. It packs quite a nutritious punch. It is slow-baked, which makes it crisp to munch and also ensures that the oats are completely cooked and fuller in flavour. They don’t just ensure that you get your daily fix of nourishment, but also make sure that you relish every bite you take. Happy Berries, Mango Coconut and Mixed Fruit are the three different variants of Fit & Flex Granola.

Fit & Flex helps to make a much-needed lifestyle shift, from binge-eating to healthy eating. So, every time you take a bite of their delicious products, be rest assured you have a responsible and wholesome friend in them!

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